Scaling Sponsors. Structuring Alpha. Reshaping Commercial Real Estate.
LXK Group equips real estate operators and investors with the strategy, systems, and capital to build scalable investment businesses – without burning out or selling out.
Who We Help
Whether you're stuck in the daily grind, seeking trustworthy investment vehicles, or navigating ownership challenges – LXK Group offers the frameworks, capital, and clarity to move you forward with precision.
Investors / Advisors / RIAs
Seeking institutional-quality hotel deals with real alignment?
Hotel & Resort Owners
Need support to expanding and/or stabilizing your portfolio?
Our Growth Platforms
The Sponsor's Forge
Reshape your CRE investment business into a strategic growth engine. See How It Works →
The Deal Foundry
The crucible where operators become strategic sponsors – and sponsors master scale. Join the Monday Meeting →
Hotel & Resort Investments
We fund and structure operator-led hospitality deals built for alpha. See Our Investment Platform →
Hospitality Asset Management
You already have all the tools to grow. Let us come help you get the most out of those assets. Get Asset Management Support →
THE HARD CORNER
Insights from the Frontlines
The Silent Standard: Why Culture Is What You Tolerate, Not What You Say
True culture is built by standards, not slogans. Learn why culture is what you tolerate and how daily actions shape lasting organizational success.
Still Stuck After EOS or 4DX? Try the CRE Operating System Built for Sponsors
Tired of trying to scale your real estate business with EOS or 4DX? Discover the CRE Operating System built specifically for sponsors like you.
More Deals, Same Bottleneck? You’re Missing These 4 Forms of Leverage
Discover the four essential forms of leverage in real estate that help sponsors scale smarter without burning out or becoming the bottleneck.
From Bottleneck to Business: Why Scaling Is So Damn Hard – And What to Change
Most sponsors hit a wall because the business depends on them. Break the real estate sponsor bottleneck with a proven CRE business operating system.
The Bottleneck Is You: Why Execution-Obsessed Sponsors Hit a Hard Ceiling
Learn how to scale a real estate investment business by shifting from execution to vision using the CRE Growth Operating System for sustainable growth.
"Whether it’s underwriting, closing deals, or raising capital, John breaks it down in a way that’s approachable, engaging for anyone, and fun!"
“John's expertise and practical insights have been fundamental to my success in real estate investments and development.”
"John’s commitment to teaching and mentorship is truly inspiring, and I am fortunate to have been a part of the course."
"John’s commitment to teaching and mentorship is truly inspiring, and I am fortunate to have been a part of the course."
Results That Scale
Transformation Happens When Strategy Meets Execution
The Sponsor’s Forge and The Deal Foundry aren’t for beginners. They’re built for high-integrity operators ready to lead at the next level. These aren’t cookie-cutter coaching programs – they’re operating systems for ambitious sponsors building scalable platforms.
We’re not just reshaping deals. We’re reshaping the standard.
We aim to elevate the most innovative segments of our industry through accountability, collaboration, and education – the ACE standard.
This isn’t about hype or hustle.
It’s about well-designed frameworks, rigorous execution, and meaningful transformation.
John Wijtenburg
Founder of LXK Group
Upcoming: The Deal Foundry Monday Meeting
Join Us Live – Every Monday at 3:00 PM ET
Each week, we break down the core challenges holding sponsors back and the systems top performers use to scale with clarity and confidence. These aren’t fluffy webinars. They’re tactical, insight-rich sessions built for real operators.
Next Topic: Why Scaling Is Hard – And What To Do About It
Time: 3:00 PM ET (Replay available inside The Hard Corner)
Access: First 30 minutes open to the public – full Q&A reserved for subscribers of The Hard Corner.